Why GA4 is so Different: What Every Dealer Should do to Prepare Today

Why GA4 is so Different: What Every Dealer Should do to Prepare Today

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Join us for an exclusive webinar where we delve into the world of Google Analytics 4 (GA4) and explore its immense potential for retail automotive businesses. In this insightful session, we will provide a side-by-side comparison of GA3 and GA4, highlighting the key features and benefits that make GA4 the go-to analytics solution for the industry.

Data is the lifeblood of any successful marketing campaign, and understanding data thresholding is crucial for effective decision-making. Our expert presenters will demystify the concept of data thresholding and explain how it can be leveraged to gain actionable insights and optimize marketing strategies specifically tailored for the retail automotive sector.
You may have noticed that Bounce Rate seems to have disappeared in GA4. Don't worry, we'll address this mystery and shed light on the new metrics and reports that have replaced it. Our webinar will guide you through the revamped user engagement metrics in GA4, providing you with a deeper understanding of how visitors interact with your website and how to interpret these insights to enhance user experience and drive conversions.

Are you unsure about the proper installation of GA4? Our webinar has got you covered! We will walk you through the step-by-step process of installing GA4 correctly, ensuring that you have accurate and reliable data at your fingertips. Learn the best practices for setting up GA4 across your retail automotive digital assets, including websites, mobile apps, and more.

Discover the must-have settings in GA4 that can supercharge your data analysis and help you make informed business decisions. Our presenters will share valuable tips and tricks to optimize GA4 for the retail automotive industry, including event tracking, e-commerce setup, and custom dimensions. Unleash the true potential of GA4 and elevate your marketing strategies to new heights.

Don't miss out on this opportunity to gain comprehensive insights into GA4, the future of analytics for the retail automotive sector. Register now to secure your spot and unlock the power of data-driven success!

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Sessions/Events

Thursday
Feb 1
Friday
Feb 2
Saturday
Feb 3
Session Schedule Coming Soon!
Session Schedule Coming Soon!
Session Schedule Coming Soon!
Session Schedule Coming Soon!
Add A Party To The List

Special Guests

Paul J Daly

Paul J Daly

Founder/CEO
ASOTU
Kyle Mountsier

Kyle Mountsier

Partner/COO
ASOTU
Scott Bleasdell

Scott Bleasdell

VP of Product
CallRevu
Steve Laureys

Steve Laureys

Chief Executive Officer
Relevant Dealer
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What Others Said

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“At a time of unprecedented uncertainty and turmoil in the auto industry, Paul Daly provided a vital platform for leaders of the industry to come together, provide critical updates, and share important information on everything from restarting vehicle production to operational changes at the dealership. The  ASOTU series helped tremendously in this regard, and I know we’re all looking forward to reconnecting.”

Rhett Ricart
2020 NADA Chairman
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“The ASOTU was a first class content series with industry experts. Fun, informative, and interactive! I learned a lot and am grateful for the team at Congruent for putting it together.”

Matt Lasher
Director of Marketing @ West Herr Auto Group
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“Such a great time participating in this years Automotive State of the Union event. Sharing on the importance of corporate culture and its ROI for businesses never gets old.”

James Orsini
President The Sasha Group
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“I had no idea how much response I would get after being on the Automotive State of the Union event. Email, Linkedin, Facebook, Twitter, and all social media areas had responses, both my personal and all Street Volkswagen accounts. All was positive and was so uplifting to my team.”

John Luciano
GM/Managing Partner, Street Volkswagen
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“Paul - At such a critical time, you helped bring our cottage industry together to listen, learn and lead our industry though the most surreal events of our lifetime. As a result of your and others efforts - it is clear that the state of our union is strong. And I personally am grateful for your leadership.”

Alex Vetter
Director, President and CEO, Cars.com
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“ It was an honor and a treat to be a contributor at a live ASOTU event. Paul and his team truly care about the industry and walk the walk, and more importantly, the people who lead within it. The back of the house crew treated me like royalty and the production alone was worth it’s weight in gold! THANK YOU”

Claude Silver
Chief Heart Officer, VaynerMedia
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“ The amount of relevant content that help me and my team guide our business through these unprecedented times has been priceless. So I just wanted to take this minute and say thank you to Paul and his team, but especially say thank you to those of you that took your time to lend your experience, strength and hope to me and to my team.”

David Long
Executive Manager, Hansel Auto Group