Kyle Mountsier

Kyle Mountsier has been a transformative figure in the automotive industry since 2009, specializing in operational excellence across various roles. As Partner & COO of ASOTU, a media company dedicated to serving automotive retail, he's been instrumental in reshaping perceptions and driving innovation. Kyle's expertise extends to transitioning a dealer group to Single Point of Contact sales and One Price models, as well as implementing a robust Video MPI program for service departments. Outside of ASOTU, Kyle is the Founder of Auto Genius, a marketing community and tech platform designed to align technology with dealership processes. A trusted advisor to Dealer Principals, GMs, and Marketing Directors, he's been featured in Automotive News and spoken at national automotive conferences. Passionate about innovation and culture, Kyle aims to make the automotive industry a more attractive and customer-friendly space.