Jeff Teague, Sales Professional, Fred Anderson Toyota

Kyle Mountsier: 0:00This is in the dirt with ASOTU.

‍Paul Daly: 0:04

So I'm here with the person that if you don't know, you're about to know, this is the one and only Toyota Jeff.

Jeff Teague: 0:11

Hey, what's up? How's it going, Paul?

Paul Daly: 0:12

It's going awesome. Thank you for giving me a few minutes. Yeah, absolutely. So I just got introduced to you when you're up there speaking at a keynote at the Kain Family and Friends event. And I was blown away with your willingness to make content, your willingness to give the people what they want, and try to help other dealers see that it can be easy. Actually, let me get I'm getting ahead of myself. Can you just let people know how they can like how they can follow you or what store you work for? Because you're an intern? What's your role and your group?

Jeff Teague: 0:41

Well, first of all, I have Toyota Jeff reviews YouTube channel, Instagram, TikTok and then I have a second channel auto Jeff reviews it looks at not just Toyota everything, Instagram, tick tock YouTube, all that jazz. And then I'm social media director for a dealership in Raleigh, North Carolina. So I create content what dealership is that Fred Anderson Toyota, there you go.

Paul Daly: 0:59

Okay, so let's tie it back actual in the store every day. We had a presentation here where you just started to show how you've built your youtube content, run your your Instagram content, social media, Tik Tok very recently started your Tik Tok content. And so talk about the type of content you make and the kind of response you'd be getting. What I do is

Jeff Teague: 1:19

a longer review of a Camry TRD, or the new Toyota Crown, that kind of stuff, or hopefully the new Tacoma when it comes out. So I do a lot of everything, but I'm thorough, but I'm fun. So I like to mix in songs, TV shows, movies, things that I like culture references, anything pop culture, especially 80s and 90s. I love to throw it in there and catch people off guard. They're like, what did he just sing about? Yeah. Why is he talking about the back end of the camera, and now he's singing Snoop Dogg and

Paul Daly: 1:55

a lot of laughs and a lot of smiles. Your president? Oh, yeah. And if you didn't, I don't know, maybe you just weren't paying attention. People were loving it. You also gave some really practical tips here, like, Hey, here's a video of me making this content, right. Here's the video, the content, and it showed you being up close to a vehicle parked like at a three quarter angle, and then just backing up. Right?

Jeff Teague: 2:17

Exactly. If you back that up and then put that to music, then you got a piece of content. It doesn't have to be a 20 minute video, you can have 100,000 views on a video, a million views on a video, it can be eight seconds long, it doesn't matter how long it is. It's just got to catch people's attention. And it's got to catch it quick because we all got short attention spans. Yeah, I've

Paul Daly: 2:37

noticed that there's goldfish goldfish. They say, Yeah, I don't know how they measure the attention span of a goldfish. Maybe they just ask it. Are you still paying attention? Like I don't know.

Jeff Teague: 2:45

I've never thought about that. But yeah, humans are the same exact way is we want things fast. We want quick edits, we want something to pull us in right away. Otherwise, we're going to scroll to the next

Paul Daly: 2:55

keep swiping, keep swiping. So tell them tell me about some of your results. I was in there and one dealer said and I heard overheard a dealer say, I'd wonder how many of those people who viewed that you showed a piece of content and got a million views or whatever. I wonder how many people are in his DMA. To which I responded, I leaned back over and I said, right before you walked in, there were just four video testimonials of people who drove like 800 Miles plus to come buy a vehicle from you. So talk about the effect that the social media content has had outside of your DMA.

Unknown: 3:26

Yeah, absolutely. If somebody sees you online, it doesn't matter where they are nowadays, because let's say somebody came from, they flew from San Diego to Raleigh. It's a long way to get a car. But like he said, In the testimonial, he says, I follow you on YouTube, along with some other videos that he watches. But he got all the information he needed right from my video. And he wanted to work with me because he saw me on YouTube. And I guess he felt a connection, a bond, that trust. Because if you see somebody on YouTube, and you're well liked, and you just present yourself as genuine and sincere, hopefully everybody is there's trust, then there's trust immediately. And people want to work with you. They'll drive from another state to see you and then drive the car back or I've had people fly in drive the vehicle cross country or up north and things like that. It's really fun. And it makes a real cool story when somebody says, Hey, tell me about how you bought your car. Well, guess what? This is how it starts YouTube. So it's interesting. It's good icebreaker too.

Paul Daly: 4:24

So the videos one woman was like I just drove eight hours straight from Pennsylvania. One person's I flew in from San Diego. One person was like I was helping my mom move in Miami and since I was on the East Coast, I came up to see Toyota Jeff and now I have this car right yeah, like I know it's like one after another after another.

Unknown: 4:41

Yeah, it's crazy when you get recommendations and it's good to get recommendations. I worked with Jeff at so and so dealership I worked with Paul at so and so dealership, it was a great experience. You'll love it too. Those are helpful, but I'll tell you when you get boom, boom, boom, boom customer recommendations that hey, it's worth not only doing business with them, but it's worth Flying Cross Country to do business with them. It's that easy. That's incredible.

Paul Daly: 5:06

That's social media. And they're not doing it like. And I think it's important to talk about the fact that they didn't do it to buy some rare, like some rare BMW that there was only one of now they came to buy a Toyota. Well, I mean, these days, it might be a rare thing. Like there's a lot, but still, they came to buy a truck or a vehicle that they probably could have located a little bit closer. Oh, without

Unknown: 5:28

a doubt. It's like somebody who drives, they see you on social media, and they drove six, six hours to do business with you. That's great. But how many dealerships did they pass that they could have bought from while they were driving to me, right? Maybe two, maybe five, maybe 20. It's pretty crazy stuff. But remember, people feel that association. If you follow anybody that you like, on social media, like you scroll through their TikTok, you formed a connection, did they entertain you, they teach you things, they're just easy to listen to? They'll help you pass the time. They're like a trusted friend who doesn't even know you. But it's it's really amazing how they feel like they know you. And when they see you. It's like, wow,

Paul Daly: 6:08

I trust you. Yeah, it's funny how with all the technology and all the speed that everyone, like, the Speed of Trust is still faster. Yeah, it's always faster.

Jeff Teague: 6:17

It's really crazy. I know. I try that at home, you know, and I asked my wife, my wife says, can you take out the garbage? I'm like, Don't you know who I am? She's like, take up the garbage. I was like, yeah, well then felt like oh, yes. Do you know? So? It's all in perspective. But the point is that you can gain a following. You can gain sales, you can gain success through social media. It's a good hobby to have, but it also could be a career. Whatever you want to do. There's there's some sort of genre for everything. Absolutely. Yeah. And automotive just, it's limitless, the potential of what you can film what you can create, what you can tell people about and how people will know you've, you know, without a

Paul Daly: 6:53

doubt, well, Toyota, Jeff, thank you so much for stopping. Thank you so much. It's been really fun. Like this is gonna be the beginning of a beautiful relationship. Excellent. Alright, see everyone. Oh, and now I didn't ask you this. Now where can people follow you and find you? Yeah, if

Jeff Teague: 7:05

they want to follow me they can follow me at Toyota, Jeff reviews, Instagram, YouTube, tic tac, and my second channel, whole automotive industry. We're going to review everything auto Jeff reviews, because we look at all autos auto, Jeff reviews, Instagram, YouTube tic tac, thanks, everyone

Paul Daly: 7:22

knows how to wrap the video.

Jeff Teague: 7:23

See you next time.

Kyle Mountsier: 7:26

Thank you for listening to in the dirt with ASOTU. We love the automotive industry and the people who make it run day in and day out. We would love to connect with you more through our daily dose of fun, a free email that you can sign up for at ASOTU.com That's a s o t u.com. We put our heart and soul into it every day. Thanks again for listening. Join us next time for more Conversations in the dirt with ASOTU

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