Inspiration Over Motivation with Erroll Bomar III

Michael Cirillo: 0:00Guys, yesterday I went with you ate tacos.Unknown: 0:09

This is Auto Collabs.

Kyle Mountsier: 0:13

I'm always the interruption guy in the intro, I apologize. I

Unknown: 0:18

went with Emer to buy a car. Okay, I

Paul J Daly: 0:21

feel like, you buy a lot of cars lately. Yeah, I don't know what it is,

Kyle Mountsier: 0:26

cars in the last two years on a podcast. And I was like, what?

Michael Cirillo: 0:31

Okay, so just get my dealer, Liza, you went

Paul J Daly: 0:34

more than cars. And here's what

Michael Cirillo: 0:37

I think is hilarious. I'm like, Yo, you got to go to this dealership and talk to talk to my boy mark. You somebody else needs to experience Mark. Mark is a 63 year old Hispanic Tracy Morgan. Like, that's the only way I can describe mark. That sounds

Kyle Mountsier: 0:54

amazing, until Tracy Morgan, I was like, wow. And

Unknown: 0:58

sooner or later, you guys are going

Michael Cirillo: 1:00

to come here and I'm going to introduce you to you to mark, because now there, it's a whole thing. I bought two cars from him. Now emers bought a car from him, but, but think Tracy Morgan, because the way, you know, we kind of talk like this, and

Kyle Mountsier: 1:12

go, Yeah, I got, I'm already there with you. Yeah. Okay, so

Michael Cirillo: 1:16

we get into test drive emers, you know, he calls it his baby truck. He needed a four way into four, way into truck. So he buys a Tacoma. We're in the back of the Tacoma. I'm sitting with Mark. Emer and his wife are in the front seat. We're driving. And Emer, you know, Emer being in the end, there are three

Paul J Daly: 1:32

of you in the front seat. That's, there's nothing more. He

Kyle Mountsier: 1:34

was in the back seat. He was in the back so

Michael Cirillo: 1:37

emer's Like, come on, come on, man. Like Mark, tell me about this. Tell me about this. This truck and mark from the back seat. Just picture Hispanic Tracy Morgan just had hip surgery, so he waddles a little bit. Goes, Yeah, you know. So there's, like, the knobs and stuff up. I don't know you got the fancy sheet in front of you, all those fancy while we were there, guys, while we were there, Mark sold four

Paul J Daly: 2:06

car, no way,

Michael Cirillo: 2:09

like he's been at this dealership for like, 22 years. It's like he's not going anywhere. And I think, I think he's got the stick down, like people have to just come and experience, just the thing, like, I'm dying to tell you guys about this, because I need everyone now to excel. Needs to

Kyle Mountsier: 2:26

run around and throw this guy on social because I can already,

Paul J Daly: 2:30

it's probably amazing. Waved

Unknown: 2:32

his hand, and we're in the back of this. Yeah, well, I guess you know what's up the knobs and like,

Paul J Daly: 2:41

you, man, I don't even know what we're doing. Listen, today's guest is Harold Bomar, who doesn't talk to anything like that. Actually quite opposite, but he happens to be a product specialist for Ford, and he's also, I don't know what you call him, hired talent spokesperson. I don't know. He's at the NADA live stage every year, which is where we met him, and immediately knew that we weren't just in the same industry, but there was a very, very much a kindred spirit, by the way we approach things. And even though we never talked about that, it took till about year three before we were like, when are we doing something together? That's something we're doing together. Is at AOT Con this year, which, if you don't have your tickets, you should, and this is the first time we've actually gotten to sit with him to, like, have some kind of meaningful conversation. So looking forward to this conversation with the one and only, Errol Bomar third. Errol, our friend. Thank you so much for joining us today on Auto Collabs.

Unknown: 3:37

What's up, guys? How's everybody doing? I'm doing wonderful. Doing

Paul J Daly: 3:41

so good now that you're here. Look, man, it's this has been a long time coming. We've never had the chance to actually sit down and do some real content together, but our paths have been crossing for the last several years. Of the NADA show, we just got to spend some time together, albeit brief, at in New York City, when you're in town for the Auto Show. We were there for the JD Power forum, and so, man, it's good to have you here, and you're in New York for like, a while right now. Yes, yes.

Erroll Bomar III: 4:09

So the New York show is normally two weeks. So I put boots on the ground on the 15th, and then I'm not wheels up until the 28th so it's a good little stretch. But what's funny is, our meeting in New York was, I think, purely in New York fashion. It was, like, quick pace on the go, but, but we got the job done. That's what was

Kyle Mountsier: 4:28

crazy about. Like, it was all of the quintessential like, we'll meet on the rooftop bar. We'll be in and out in a couple seconds. We're coming. We're going to this party that you don't know about. You may or may not be invited. Come on in. It's going to be fine.

Paul J Daly: 4:42

Look, element. Let me just say this, when you meet other people who understand how to move around, like, I say move about the cabin, right? Yes, you know it like you just we're gonna be at this address at this time, and they're coming in from all over the country, sometimes all over the world. And you just know, like people. Know how to get to a place. That's a that's how you kind of can identify like, oh, we understand each other. Absolutely.

Erroll Bomar III: 5:06

There's nothing worse than like, you give somebody all of the information, right? And you're saying, here's the place, here's the location, here's the link, and then they're calling and texting. You're like, Well, where is it? How do I get there where? You're like, I've given you the road map. And so when you find somebody that can follow the road map. You're like, you know you're in

Paul J Daly: 5:22

trouble, and you're like, do I need to set up an Uber account ahead of time?

Kyle Mountsier: 5:30

Right? I mean, okay, so let's, let's walk this back, because I think some people know you, and maybe if they've been to nada the past couple years, approach the live stage seeing that, or if they've been around the Ford, like traveling road show of auto shows, they may have seen or heard your voice or things like that. But absolutely, give us the background of like, why you landed in the automotive industry and running around to events and speaking and doing all these things in auto and what's how'd you? How'd you land in this thing, right?

Unknown: 6:02

So four score, and then I'll just play

Paul J Daly: 6:06

Kyle's question, How did you land in this thing,

Kyle Mountsier: 6:09

right? That's how it works. Just so everybody knows

Erroll Bomar III: 6:12

it is, and what's unique about it is it's definitely one relationship at a time. So originally, I've been in sales and marketing for well over 16 years, but that started in the automotive space. So actually, out of high school, I had a job where I worked at Kinko's, and then that led me to another position to where I was the production manager for this Dental PPO. I did all of their print work and all that good stuff, but that ended up landing me into the automotive space. And so I started in new car sales, Chrysler, Dodge and Jeep, all the way back in oh three, right? And back then it was 100% commission. You don't sell, you don't need whole nine yards, right? And so that was a different industry, but it taught that tenacity, that focus all of those things, and in that space, this was when, you know, car sales were relationship driven. It wasn't there was no social media. There was no it was literally just a being in the same location, so that when people came back to you, they knew you were there. And then B It was building that relationship, so they would either share your information or come back to you like, you know you did the we did the birthday cards and anniversary cards and thank you card. Like everything was building that relationship out. And so that taught me a lot about the importance of the relationship piece, right? Because one relationship leads you into the next. So fast forward. One of my there was two gentlemen that kind of i that mentor me in that space. Both of them, that one had been at the dealership for at that time, 20 years. The other one had been at the dealership 18 years, same dealership, and just watching them in the relationships built. One of the guys, he actually went to Jordan for two weeks. Two and a half weeks out of the month came back. And you know how the end of the month is in the auto business. I watched this guy sell 19 cars in six days.

Paul J Daly: 8:06

Just literally Jordan, as in the country. Jordan is

Erroll Bomar III: 8:10

in the country? Yes, yes. So, right, absolutely. So he he leaves, comes back, 18 cars in six days, and literally just picking up the phone. Hey, your car's ready to come pick it up. Hey, cars ready to come pick cars ready to come pick it up. Hey, your car is ready to come. You're just like but it was, it was because of the relationships and the fact that he knew his client base, so he knew which customers were coming up for lease, which ones were ready to purchase. So he just had a system. And so fast forward, I ended up leaving the automotive space. But during that time, I got introduced to auto shows, because we did a thing called Walk arounds. And so as a walk around it was basically how you presented the vehicle to the consumer. And there was very certain points you had to hit. You start them on the passenger side, land them in the driver's seat, you're ready to hit the road, right? Talking about, that's it. It was a system. So everything was kind of system based, you know? And so what ended up happening in that space was I would work the Detroit Auto Show as the Dodge Chrysler Jeep representative. And the job there was, it wasn't sales related. It was literally just engaging with people answering questions. Because at that time, the industry was a little bit different than it was. Now at that time, the those folks that work the auto show were considered more spokes model. That's kind of the term that was used. Now we're product specialists, meaning we're actually trained by the manufacturer, know all the ins and outs of the vehicle, and can talk to a customer and consumer in spec and in depth about there's

Paul J Daly: 9:39

a big difference. I mean, you're pretty and all but I mean a product specialist makes a big difference when you put that, when you put, when you put that mantle on the person you have answering questions and knowing about the vehicle. So are you? Are you, like, fully trained and certified in all like the makes and the models and the specs and all that.

Erroll Bomar III: 9:59

Yeah. Yeah. So typically, how it works is we have to know a little bit about everything, and then certain times, at certain shows, there'll be specific vehicles that we focus on. So obviously that's based on product release and what's important. And you know what the flagship or angel Halo vehicle is at that time. But absolutely, if somebody comes up and wants to talk, you know, transit van, or they want to talk escape, I've got to know, you know, either a the information across the

Kyle Mountsier: 10:26

Ford lineup, well, and this is what I think is interesting, because, you know, there will people be, people to say, like, ah, the auto show might be going away, but there's clearly a ton of people going to auto shows, especially like the Big Four, Big Five, right? And the manufacturers have realized, no, when people come to this, they are technically detailed, looking for rich understanding of a vehicle. And I think that's actually like a tip for dealers to say, Okay, if people are going to auto shows asking that they're probably coming to the showrooms, wondering the same exact thing out. So my people better be dialed in, product specialists, not just like, you know, sales junkies that want to get the next sale. It's like no people are coming to discover deeply. You were telling me you were, we were in New York City. You were like, What was the thing you were telling me about? The nine volt battery? Oh,

Erroll Bomar III: 11:18

yeah, for the for the market? Yes, yes. So if any event, for some reason, your battery is at a low percentage and you can't unlock your doors, there's an opportunity where there's a panel where you can actually use a standard nine volt battery, which allows you to, in an emergency situation, unlock the doors of the vehicle. And that's something that, yeah, while it is obscure and very rare, if there's a consumer that gets caught in that position knowing that can make the difference of their impression of the brand long term, you know,

Kyle Mountsier: 11:48

convinced right now, I just have to call this out. They've got some like Southern 73 year old grandma sitting in the R D lab, like, figuring out, like, MacGyver and that stuff, because that's something that, like, a 73 year old grandma in like, Southern Mississippi be like, Y'all got a nine volt for this

Paul J Daly: 12:16

vinegar in the gas tank.

Michael Cirillo: 12:18

Okay, so, like, this is what stands out to me about this? Because, yes, like, we're all in this space every day, all day, talking about it over and over again. And we're like, Do we really have to talk about nine volt batteries again? But like, I think, because we're so in it, we forget sometimes, or it's easy to forget that there are millions of enthusiasts out there that love that stuff. Absolutely that nine volt battery little hack is gonna blow their mind, and they're gonna be like, I guess that's why I need to drive this vehicle. Yeah, absolutely in the same way, there's affinity audiences and enthusiasts for like gaming and role play gaming, and they just sit there and consume and consume and consume. The difference is, to your point, what I'm picking up on is, the difference is there are specialists in those industries, in the the gaming industry, that know, there are people that want to know this stuff. And our industry, I think, like we, we don't do the best job at realizing no, like people are enthusiasts. They want to be excited. They want to know the little ins and the outs of the vehicles. They want to pay attention to the space. That's the first thing that I had to, like, just get off of my get the arrow. It grinds my gears. And now, yeah, oh no. I'm like, Yes, Errol, yes. Preach.

Paul J Daly: 13:36

He said,

Michael Cirillo: 13:37

Yeah. Thing is, like, you have so much experience at these, these events. I went to the Toronto auto show recently, okay, and what blew me away is how much this kind of ties into what Kyle, what you were just saying, like how much attention the OEMs are actually paying to the space that you're presenting in, and that it becomes a very real character that sets a tone for buying and like consumer buying activity and how they're thinking about the vehicle and how they're seeing it. And then we go to the dealership, and it's like a doctor's office

Unknown: 14:14

sometimes, yeah, yeah, right. And there's, there's always a dude in the front cubicle, like this,

Erroll Bomar III: 14:20

100% watching him, or the guy that stands up and just leans on the edge of the cubicle looking at everybody else you know. So

Michael Cirillo: 14:26

from your Washington What are you seeing? How does that? How does, how do all of these things, your product specialty, and knowing there's enthusiasts, millions of people, going to these auto shows, the Big Five, I think we talked about, and and the consumers role, and how all of these things come together to actually move people to to show intent and move people to a purchase.

Erroll Bomar III: 14:48

Yeah, I think the the big thing that from, you know, being able to see it from all sides, because even outside of just auto shows. So one of the things that I have the opportunity to do, because I'm in Michigan, and. Area is I do all of like Ford specialty events, and that includes even dealership like we one summer, we did a dealership thing tour called Tech days, which is where any consumer can come back and if they had questions about the technology of their vehicle, we were there to walk them through and answer some of those common technology questions. So overall, what I've experienced and what I've seen is that, from a consumer standpoint, their vehicle is essential, but it's also an experience. People buy not just because the vehicle looks good, not just because it's cheap. They might buy that for that reason initially, but they keep buying it because of some experience or something that emotionally has tied them to the vehicle. I've heard so many countless stories. I've had people, for instance, here at this show, I had a lady that was like I had I've had six explorers data, and I love the Explorer. I'll never get another vehicle other than the Explorer. And it all tie back to the fact that she had gotten the accident all the way back in 2012 and the Explorer kept her and her family perfectly safe. She didn't have an issue. She walked away and just that one deal, yeah, her confidence level in the vehicle, she's like, I will never own another vehicle outside of this vehicle. And so I

Kyle Mountsier: 16:18

think while that's really important, like, we we key into the existential moment of the purchase. A lot in in auto, but like keying into the existential moments that happen along the way of the ownership. Actually, I remember there was a Mazda. Mazda did this whole, like, this was probably 2018 did a whole commercial series around the existential moments of, I remember that, and it was like, Oh, like this, you know, it kind of moved from like, you know, the Mazda three, the small car, to the CX five, you got a family, to the midlife crisis, Miata, you know. But it was like, Oh no, the journey of owning a vehicle, whatever brand it is, is just as important, if not more important. So you go back to like the relationship selling, thinking about the birthdays or the anniversaries. How do we know our consumers so well that we're tapping into their existential realities within their own like we're that close to our clients, that we know exactly what their experience in the car, or can can get some insight into that? Because I think that that's like, that's how you really build loyalty, right? How does your service department, how is your service department, aware of what's happened recently? So, yeah, all of that moment can be brought into the service or the purchase experience, so interesting,

Erroll Bomar III: 17:38

right? I think so. I think we got

Kyle Mountsier: 17:42

to get off this. Because I you're wearing this shirt. I don't know if people see it. It says, change 365 hashtag, change 365 and you've alluded to like, the fact that you care about relationships, the fact that you care about people, and now you're talking about their life experiences. I want to get to what is that, and because it's not a part of exactly who you are in auto, but it's who you are. And I think that it's a real part of, like, why we've connected and felt connected to you, even from a almost from a distance, on the NADA live stage. It's like, I think that's one of our people up, right? Yeah? Like, where that came from, and what the heart behind you know what you're trying to do there

Erroll Bomar III: 18:22

absolutely. So the change 365 is literally just about that. It's about that gradual change that each of us make on an individual daily basis. And I'm a big proponent, and sometimes it's controversial, but I believe in inspiration, not motivation, and I'll tell you why. For me, motivation means I have to give you motive behind whatever it is that I want you to do. Now, motivation is great. It's needed, don't get me wrong. But I believe that inspiration is something that somebody picks up and carries with them, regardless of any external motivating factors, right? So that is nice, you know, like, if I motivate you, you know, if I motivate you, it can be for a moment. So as an example, we've all been to conferences, different things, and we leave out that room, and we're like, oh, we feel great. This is great. And it kind of tapers down over time, right? But when I'm inspired, is something that I just can't let go, right? If a whatever, when, if I'm inspired to start a business, if I'm in start inspired to move in the direction of something. I just can't put it down, no matter how long it takes me, how much I have to, you know, tinker with it, or whatever the case might be. So that's why, for for me, the change 365 is about helping people where they are, but giving them the inspiration that they need to sustain everyday transition and change. And that happens in multiple ways. It happens through coaching, speaking events, connecting, building relationships out that are sustainable right now, one of the initiatives that we're blessed with is we have a grant that we have that we're actually working with 50 men over a six month period to specifically focus on cardiovascular. Muscular health, and then also their mental health. So we have myself doing the physical wellness part, and then we have another gentleman by the name of George, who's a licensed therapist that's doing the mental health part. And we get together with these guys once a month, sit down for four hours at a time, and, you know, lunch in between all that. But it's building those those kind of grounding points so that they can inspire and change their life over time, and then throughout the month, we give them homework and different assignments. But ultimately, it's just about that. It's about having the impact, so that if somebody comes in contact with me, they don't leave the way that they came right, even if it's just something small, you know, like it's you will be surprised, especially being in this space, and how that ties in automotive, the way that people connect, you know, just,

Paul J Daly: 20:49

you just shifted my paradigm a lot. And I already knew when Kyle asked this question, I was like, we're gonna need another podcast. Just, I knew it he said. I was like, well, we're gonna need to do this again. But the delineation between inspiration and motivation, I'm thinking of the life of any entrepreneur. I'm thinking of the life of a parent. The things that inspire you to keep going, it has to be so much of a higher level, because there are lots of motivations. Like, as an entrepreneur, right? You're inspired to make this thing better. And that's like, it could be a product. Could be a service. It could be, you know, the lives of the people around you and on your team to, like, move everybody. You could be inspired. The motivations, though, are are vast, right? Find, you know, running out of money is a big motivation, right? Needing to hit a deadline is a big motivation. Consequences, like motivations, a lot of times are driven by consequences. Absolutely, that's what I think, right? Like, I want to do this so that I don't have to deal with that

Kyle Mountsier: 21:48

or fleeting rewards, right? Like, I think of, yeah, timing, like, timing, fleeting reward. I mean, a Saturday morning meeting has a lot of motivation in it, right? There might be like, Hey, today, we've got to accomplish this specific goal for this specific moment, and we will reward you with this short term benefit of financial gain, right? Yes, yes. And instead, like, what would it look like for a dealership or a business or something like that to inspire their people to where they they don't have to have those moments of motivation as often, because the inspiration carries you much more deeply past. I think that's what we're actually like it. I think it's the the translation of like for me, it's the words of motivation is probably mission without vision and inspiration is con co existent, vision and mission, right?

Paul J Daly: 22:43

Yeah, if you have a vision

Kyle Mountsier: 22:45

for something, and you call people to that vision, they have, like, long term foresight, right? I believe in this thing that's over the horizon, there could be missional elements of like, today, we're going to do this. Next day, we're going to do that, and that's how we get toward this future vision. But it allows them the motivation to actually extend into inspiration, potentially absolutely

Erroll Bomar III: 23:08

and even if we like so. And I love what you said about from the like, the money piece as an example, right? If I'm motivated to get money, once I get the money, then what you know to say, like, what, what

Paul J Daly: 23:18

pushes need to be motivated by another thing that's similar, exactly so.

Erroll Bomar III: 23:22

And I think when we look at that from, you know, just tying that in from a automotive space, and just looking at our how our dealerships, on a day to day, operate, right, I think some of the most successful dealerships, because a lot of dealerships, at some point are family owned and driven, right. And I think the majority of them can say that story. I think what makes the successful dealerships different is the people that are in the dealership. Do they feel as if they are part of that family in some way, right? So, and the mentality is different. Think about it this way, if I have and I'm just going to say sons and daughter versus employee, right? A son and daughter of a business is going to be have a different perspective and a much more protective approach than someone who's just feels like I'm an employee of the dealership. They have a different level of responsibility and ownership as the feeling of son and daughter in most cases than they would have. I'll just work here. You know what I'm saying, and so sure to get when you're talking about building a cohesive team. Like, even for us on my auto show team, there's 80 of us that are on the Ford product specialist team. We're all over the country, but when we travel together, you know, right now, there's 22 of us here, we literally move as a family, like in most cases, where it's like, okay, we want to make sure, are you, if it's late at night, are you walking back? Okay, I'm gonna walk with you. We're gonna call it lifter, like we're protective over one another. We make sure that our mental space, you know, like, Hey, are you okay? Well, listen, I'll, I'll kind of you hang back and relax from it. I'll deal with more consumers if you're having a bad day and and what that does is, overall, when people come into the Ford. Display in the space. People sense that. Like the i We've had people that'll just come back and hang around, like you guys have the best display, like you guys are just cool, like we just want to hang out here. And I love that, because they sense that energy. Or you have situations like, I'll tell you a brief story. So I was in Detroit. I had a couple that drove so they were this is when the 2024, f1 50 was launched. They drove to the Detroit show to see the 24 f1 50 because they were almost about the purchase of 23 I spent 1520 minutes with them, just walking them through all the features function. Just, that's what I do. That's not a, oh, um, you know, I didn't think anything of it. Fast Forward, four months later, the lady actually messaged me on LinkedIn and said, Hey, because they were between the f1 50 and the tundra, she said, Hey, I just wanted to let you know we're actually right now picking up our f1 50. We got the Platinum Edition data like told me the whole story. My husband just really appreciated the time you spent. You were patient, you didn't brush him off all these things. And this is four months later that this lady found me, messaged me on LinkedIn, and felt the need to like, not just a sentence, a couple paragraphs of why our interaction was important to her. And those are the stories that are like, that's not just me exclusive, right? That that should be the way that the industry works, because you never know. It's not just what am I moving or selling today, what x Am I crossing off today, but what's the ripple effect that I'm gonna have down the road? You know? Bro, that concludes my testimony,

Michael Cirillo: 26:34

dude, like, people ask me sometimes why I'm always looking down in podcast, and it's because I'm a like, I'm the first student, you know what I mean? And it's like a privilege that I get to be the first. And I'm sitting here writing notes, and you know, as I'm listening to you, and I'm tying all of these pieces together, you know what I wrote down, because it's something I've been picking up on. And I think it ties into your mission, and it certainly ties into our mission. And I'm just going to come out and say it the boys know, I get one controversial statement of the day, and I'm going to use it on this one go,

Unknown: 27:07

people

Michael Cirillo: 27:10

are lonely, and because and people are lonely, we're and we are designed divinely, to connect with one another 100% and we desire connection. And I see that at the heart of your mission, that's certainly at the heart of our mission, at ASOTU, is to create connections. Going back to the very first quote in quotation marks, from the man Errol On this episode, one relationship at a time. Yeah, and I just think of the impact on what if I know as a dealer or as a business owner that majority of the time the people that work in my organization are lonely, and that's impacting how they connect with the other lonely people who want to buy vehicles, or who are coming here to work every day, or who don't know how to be inspired, who've lived their whole life thinking that motivation was the thing, even though they know it fleets, even though they know that once they attain the thing they felt motivated for, like you said, Paul, they gotta come up with something else. And it's always, you know, material. It tends to revolve around something material. I just find the thread that runs through how you operate, I think is so fascinating. And it comes down to we live in a world where I think a lot of people are lonely and they desire connection, and to when you recognize that be the one who is worthy to be connected with is like such an important thing. So I just wanna, I'm hopping in and I'm gonna close this out here. I just wanted to thank you for that. I think it's tremendous. I think that's a huge mission. And I see how it rolls its way into, like Kyle said, it's not like who you are, just an automotive it's just who you are. And I see how you having that healthy center emanates it. It's it brings an elegance to everything you do, whether it's informing people about, you know, vehicles or the products and features or how you carry yourself, I think is, is stand up. So I want to thank you for that. I think it's tremendous. And also, man, just thank you for for joining us on Auto Collabs. How can those listen and connect with you.

Erroll Bomar III: 29:21

So across every platform, the change 365 that's Instagram, social, the website, any, any of those things. Obviously you can look me up by name. There's only a handful of arrows in the world, so arrow Bomar, if you look me up on LinkedIn, but if you, if you type in on any social the change 365 you should find me and pull me up so and

Paul J Daly: 29:42

you can also, pretty simple find, and you'll also be able to find Errol at ASOTU CON doing ASOTU unscripted, which we didn't talk about that, we'll talk about that. Another, which is an interview series where you're gonna get the schedule and sit down with him and he's gonna ask you the fun unscripted questions that, uh, people really want the answers to. And

Kyle Mountsier: 29:58

you might feel a little bit less. Only after that is what I'm getting. There you go, Arrow

Unknown: 30:02

man. Thank you so much for joining us on auto clubs.

Erroll Bomar III: 30:05

It's been great. This is awesome. I think if I'm gonna put this out there, this is part one, you know how a great podcast? Yes, part one. Go part one. So we gotta, we gotta, we gotta settle the day, and we gotta do a part two, like we gotta, we gotta keep it going. Sounds good. Take care of New York City for us. You too, guys, It's great talking to you. I'll see you soon.

Kyle Mountsier: 30:27

Okay, one thing's for sure. Yeah, we need another podcast. One thing's for sure. Part two is coming. We're gonna do it in person, we're gonna make coffee, and it'll probably be a two hour podcast, and Michael Cirillo is gonna make us all cry. That's that's gonna happen, because it's gonna be like, you're seen, you're seen, you're loved, you're cared for, you're controversial, you're not only right. People are so lonely

Unknown: 30:51

four cars while we have the conversation, I'm

Kyle Mountsier: 30:53

down for that, probably because Arrow's gonna tell us about the nine volt battery in the side of the car. And everybody's gonna like,

Michael Cirillo: 31:01

I live for little hacks like that. I want to know the little like thing you know, like the Haagen Daz or whatever it is, Ben and Jerry's. You take the lid off and the spoons under the lid, and nobody knows. And then you know, and you're like, what I love, little

Paul J Daly: 31:14

under the lid, see,

Unknown: 31:16

boom, boom. See, oh

Paul J Daly: 31:20

no. Like little ones. They have

Kyle Mountsier: 31:22

little ones, a little guys, little guys. Yeah, I

Paul J Daly: 31:25

was thinking Ben and Jerry's, no,

Michael Cirillo: 31:27

it's like the little one. You get a sliver on your tongue when you Yeah, ice cream

Paul J Daly: 31:31

tastes better off a wood spoon, hands down, for sure. That

Michael Cirillo: 31:37

was unreal. I love I love his energy. I love just the the thread that you can tell, like, I know, Kyle probably picked up on you picked up on it sooner than I did. But like, you're like, there's a thread that ties the way this guy moves, yes, together. Like, it's not, you know, we tend to So, so often human nature, like, we focus on the thing. I am a product specialist. I go to auto shows, I but it's like, I love the way you said it, man. You were like, but that's not who you are. Yes, yeah. And, and we live in a world that so often it's like, Oh, I'm just an entrepreneur. It's like, I'm that's not who I am. That's a thing I do. You

Kyle Mountsier: 32:15

know, I and I really, like, I know we've been talking about ASOTU CON a lot recently, but Paul and I had a young lady come up to us. I can't remember his last year or the year before at ASOTU CON. It was the very last day. It was two years ago. It was the the first year we were in in Hanover, Baltimore area. And she came up to us, I won't tell you who it is, but said, like, looked at us both in the eye, like with tears running down her face and said, I feel like I finally have a place. I feel like I finally am known. I feel like I can finally be friends with people in this industry and not like constantly, almost trying to be ejecting myself from it, like I am immersed in it because of these two days. And I think there there are at ASOTU CON, you will have business leaders that are dialed in. You'll be able to sit in sessions that that you will learn really, really practical stuff to do things. But I think that the reason why people come away from an event like that and take away things is because there are people there that will allow you to be seen, to allow you to feel less lonely, and to give you purpose and inspiration past how to sell more cars next Saturday and that, and that's really you

Paul J Daly: 33:32

change your life more than a paycheck. Will listen. This has been a good one. On behalf of Kyle Mountsier, Michael Cirillo and myself. Thank you, as always for listening to Auto Collabs, sign

Unknown: 33:43

up for our free and fun to read daily email for a free shot of relevant news and automotive retail media and pop culture. You can get it now@asotu.com That's asotu.com if you love this podcast, please leave us a review and share it with a friend. Thanks again for listening. We'll see you next time. Welcome to Attica lab recording.

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