A History Lesson, Word Tracks with Human Implications, and Resting Your Brand on the Next Sale

Black Friday is not as bright and shiny as you may have once thought, but only Philly natives can truly tell that story. From shoplifting to mass shopping, the shift of the meaning of Black Friday may surprise you!

Paul also gives us the surprise and delight moment that shifted his service experience from Wednesday.

Check out the real story of Black Friday: https://www.history.com/news/black-friday-thanksgiving-origins-history