Steve Greenfield

Steve Greenfield is the CEO and Founder of Automotive Ventures, LLC, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies, helps represent sellers at time of sale, helps PE firms conduct due diligence on automotive technology acquisitions, and advises technology CEOs and Founders on strategy. ​ Steve has over 20 years of experience in the automotive technology space. He started his career in 1999 selling software to car dealers, and has overseen more than $1 billion in automotive technology acquisitions. Steve served as TrueCar’s Senior Vice President of Strategy and Business Development, and AutoTrader.com’s Vice President of Product Management and Business Development, overseeing the acquisitions of vAuto, Kelley Blue Book, HomeNet Automotive, VinSolutions and DealerScience.