Brian is the founder of PCG Companies – comprising Pasch Group and PCG Digital. With nearly 20 years of experience providing digital marketing services to the automotive community, he has pioneered the most efficient strategies and acted as an agent of change in the industry when so many are stuck in the past. Brian is in tune with the needs of dealers, OEMS, and industry vendors and has continued to guide them through the ever-changing landscape of automotive marketing by harnessing hard data, eliminating wasteful spending, and implementation of breakthrough strategies. Brian is the author of 8 books that focus on the digital marketing and sales process and hosts some of automotive’s most consequential annual events including the Digital Marketing Strategies Conference, the Modern Retailing Conference, the CXO Summit, and the AWA Awards.