Activator Dealer Solutions
In today’s digital-first automotive landscape, data quality is everything. When you have duplicate customer records—sometimes up to 3-6 entries each containing fragmented or malformed information—dealerships face a critical challenge: How do you truly know your customer?
If gaps in a customer record prevent you from catching a buying signal, your marketing efforts are operating in the dark. As Activator continues to push the boundaries of data quality and audience insights, Paul and Kyle and Bobby Gaudreau will explore key trends, baselines, and solutions to help dealerships maximize marketing reach and effectiveness.
Join us for this ASOTU Edge Webinar on Wednesday March 26 at 2PM to learn the three most common types of bad customer data, how to fix them automatically, and how to build and activate micro-audiences that drive real engagement. Plus, we’ll clarify the difference between Marketing Automation vs. Automated Marketing and how each can help dealers achieve scalable, personalized customer engagement.
Key Takeaways:
✅ Data Quality & Its Impact on Marketing – Why marketing reach and effectiveness are only as good as the quality of your data.
✅ Common Data Issues & Fixes – The three most common types of bad customer data and how to resolve them automatically.
✅ Marketing Automation vs. Automated Marketing – Understanding the key differences and how each can enhance customer interactions.
✅ Micro-Audience Creation & Activation – How to segment & target customers with precision to improve engagement and conversions.