Free TV channel’s ad share in the first half of 2024 was over 250% larger than both Netflix and Amazon Prime, and 40% larger than all premium streamers combined. As CTV viewers increasingly shift towards free or discounted TV channels, the popularity of Free TV is on the rise.
Join us on Wednesday October 23 at 2PM for this ASOTU Edge Webinar with fullthrottle.ai. Paul J Daly and Kyle Mountsier will be joined by Amol Waishampayan, Chief Product Officer at fullthrottle.ai to unpack everything you need to know about advertising on free TV.
Advertisers are currently overspending on platforms like YouTube and other paid channels. It’s essential for them to broaden their reach by embracing Free TV options. Now is the time for advertisers to rethink their reliance on Google and shed their Google skin.
Key Takeaways
-Learn what Free TV is and why it is growing so rapidly
-Understand the demographics of average Free TV users.
-Best practices for utilizing Free TV as part of a first-party data strategy and how marketers can capitalize on this opportunity.