Data-Driven Strategies for Scalable Service-To-Sales Processes

Dealerships face an ongoing challenge: how to leverage data to transform service drive opportunities into scalable, consistent sales processes.

For many, the path from intention to implementation is unclear—data may be abundant, but without the right strategies, it remains untapped potential.

Success requires innovation and collaboration.

On Wednesday, December 18 at 2PM EST, we'll hear how Shane O’Hanrahan, GM at Chapman BMW Chandler, transformed his dealership’s service drive into a thriving sales hub. With support of the data solutions of automotiveMastermind and Regional Group Manager Wendy Engelhardt, Shane built a process that turns service customers into loyal buyers while delivering exceptional ROI.

Join us to hear Shane and Wendy share their journey, including:

1. The initial challenges Shane faced in creating a service-to-sales department and his vision for an "upgrade center."
2. How automotiveMastermind’s predictive analytics helped identify untapped opportunities in the service drive.
3. The role of tailored customer communication in pulling buyers into the market early.
4. The strategies that turned negative equity customers into success stories.
5. How their partnership created a scalable process that now generates 35-45 additional sales per month.
6. How a data driven culture can identify high value opportunities and engage with those customers on a one-to-one basis.

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