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Building on the insights from our first Advertising Strategy Sessions webinar, this session focuses on turning analysis into action for 2025.
Join Drew Diehl and Sarah West from Stream Companies on Friday, December 6 at 2PM ET as they guide you through crafting a forward-thinking advertising strategy tailored to the evolving digital landscape.
Discover how to develop an organic strategy that accounts for AI Overviews (AIO) and the transformation of search engine results pages (SERPs) into product-like pages. We'll explore the expanding realm of search beyond Google, including platforms like TikTok and YouTube, and discuss how to effectively reach your audience where they are searching.
Learn how to design a balanced media mix for 2025 that supports paid search efforts with awareness and retention strategies. We'll delve into how to determine advertising success in an environment where traditional metrics are shifting due to factors like data privacy changes and less accurate tracking. Additionally, we'll provide insights on media planning for 2025 in light of the political washout and the cooling post-COVID shopping boom.
Whether you're refining your budget, adopting new tools, or crafting compelling messages, this webinar provides actionable insights and practical tips to build your playbook for 2025.
Top 3 Things You’ll Learn:
• Turning Insights into Action: Learn how to apply the evaluations from your 2024 audit to develop an effective and dynamic advertising strategy for 2025.
• Designing an Effective Media Mix: Understand how to create a balanced media plan that supports paid search with awareness and retention strategies, adapting to the evolving search landscape—including searches outside of Google—and changing consumer behavior.
• Determining Advertising Success in 2025: Discover new ways to measure advertising effectiveness in a dynamic environment, considering factors like political and economic shifts, changes in consumer behavior post-COVID, and shifts in media consumption trends.