Advertising Strategies Part 1: Auditing Your 2024 Advertising Performance

Explore how to effectively review your 2024 advertising performance with a forward-thinking perspective. In this webinar, we'll delve into the essentials of evaluating your advertising strategies over the past year, emphasizing how future goals and emerging trends can shape your retrospective analysis.

Join Paul, Kyle and our friends from Stream Companies on Wednesday, November 6th at 2PM EST for Part 1 of this Advertising Strategies Webinar series!

Discover how to assess the impact of your campaigns in the context of shifting industry dynamics, such as the rise of AI overviews, increasing privacy regulations, and the necessity of a balanced media mix. We'll discuss how to interpret key metrics when data is becoming harder to obtain, and how to adapt your auditing process to account for changes like less accurate location tracking and the increasing costs of digital advertising.

Whether analyzing your competitive landscape, reviewing your brand messaging, or understanding how different channels work together to fulfill your overall company goals, this webinar provides actionable insights and practical tips to enhance your advertising effectiveness and inform your strategy for 2025.

Key Takeaways:

1. Effective Methods for Reviewing Past Performance: Understand how to evaluate your 2024 advertising strategies to identify strengths and areas for improvement, including how to monitor negative keywords and avoid overspending in paid search.
2. Identifying Optimization Opportunities in a Changing Landscape: Learn how to pinpoint areas where your campaigns can be improved for better results, considering factors like AI overviews, data privacy updates, and the importance of first-party data.
3. Interpreting Metrics with Future Goals in Mind: Discover how to analyze your advertising data to inform decisions for the year ahead, accounting for challenges like less accurate data and the need for a balanced media mix.

‍