Turns out, people really dig computers and they’re probably here to stay, so equipping your dealership with all the right digital tools is going to be essential for staying ahead of the competition.
👇 Here are the essential resources every modern dealership should consider:
🔬 Customer Data Platform (CDP): Your customers are at the heart of your business, so harnessing their needs is key. A CDP allows you to collect, manage, and act upon valuable customer information in one centralized place, all while stream-lining dealership operations. Everything from to managing purchases to personalizing marketing efforts, a CDP is a must. If you don’t have one, get one.
📺 Digital displays – According to studies, 68% of customers are more likely to buy from dealerships with eye-catching screen displays. They are a great way to showcase car details, promote F&I services, feature new inventory, or share glowing customer reviews. In additional to creating a modern and immersive showroom experience, digital signage also saves money on printed material — it’s a win win!
🤓 Google Analytics 4 – The latest update is a total game-changer in website and app analytics providing detailed data dives every metrics nerd will love. With its privacy-first tracking, AI-driven predictive analytics, and cross-channel data measurement, you can now easily gain valuable insights into marketing efforts, track user behavior, and leverage it’s massive digital brain to optimize your dealership's digital presence.
(Check out our webinar where we break down everything dealers need to know about GA4).
🦋 Staying social – Social media is practically a requirement these days for building your dealership’s brand. Like, do you even exist if you aren’t on Facebook? A robust social media monitoring tool can help you stay on top of conversations, track mentions, and seize opportunities to build meaningful connections with your audience. Engaging on multiple platforms and monitoring outcomes can also help you structure and perfect your social strategy (i.e. find out where your customers are using their eyeballs and put your best stuff there).
📲 Get an app – Everyone’s doing it! By providing users with an intuitive platform solely dedicated to your dealership to explore inventory, schedule test drives, and access exclusive offers, you can enhance the customer experience, promote engagement, and track data. Bonus points for taking advantage of the geo-fencing capabilities to deliver targeted notifications and incentives to potential customers near your dealership.
🤠 Partner up – As customer expectations for an efficient car-buying experience have evolved, dealers have adapted to meet customers where they want to be served, and a digital retailing partner can help. Join us next Wednesday to discuss this very topic!