The Struggle is Real

Data can be complicated, but managing it doesn’t have to be.

During last week’s webinar, David Steinberg, Founder and CEO of Foureyes, and Jeff Ramsey, Variable Ops Director of Ourisman Auto, chat with us about how many vendors may be missing the mark when it comes to data management and how it could be negatively affecting your customers’ experience.

Here are some questions dealers should consider asking of their data management tools:

❓ How do you tackle the issue of data silos to ensure a seamless flow of information?

• Some data-based providers and DMSs have a desire to hold data hostage, and in the process, hinder innovation and collaboration.
• It’s vital to break down data silos for a more comprehensive understanding of customer interactions and preferences.
• It’s also important to make information quickly and easily accessible. If it takes too long to use a tool, it probably won’t be used.

❓ How can we ensure full ownership and accessibility of our data?

• Dealers own their data. Control over and access to it is crucial for responding swiftly to market trends.
• Compliance with state-specific data laws, like Arizona’s dealer data law, promotes a transparent vendor-dealer relationship and helps align standards.

❓ How can we use a data management tool to make sure that we give the best possible customer experience?

• The customer experience is ultimately what suffers when a vendor gate-keeps data.
• Vendors and platforms that play well with others will be crucial for development and innovation moving forward.
• Tools that facilitate cross-store comparisons can uncover best practices and promote a consistent customer experience across different outlets.
• As David Steinberg suggests, DMS should adopt a “collect, connect, visualize, activate” framework: COLLECT accurate data, CONNECT data points, VISUALIZE to easily identify problem-areas, and ACTIVATE a strategy.

❓ How do you encourage open data practices and innovation in your service delivery?

• Good data shouldn’t just answer questions, it should also help ask better questions.
• Allowing all of your data to work together to paint a full picture of your business and embracing open data practices is going to be key to staying ahead.

👉 Check out the full replay here! 👈