The 2024 Diversity Volume Leadership (DVL) Awards, held during the NAMAD Annual Membership Meeting, celebrated the automotive industry's progress in diversity and inclusion.
With minorities projected to become the U.S. majority by 2045, these awards highlight the crucial role of inclusive marketing in driving success. Industry leaders like Toyota/Lexus, who earned 16 awards, set the standard by consistently focusing on diversity.
The event emphasized that resilience, even amid challenges like supply chain disruptions, is key to maintaining strong sales among diverse consumers.
The DVL Awards not only honored current achievements but also provided a roadmap for the future, underscoring the importance of embracing diversity to build a more inclusive, resilient, and innovative automotive industry.