The latest J.D. Power 2024 U.S. Tech Experience Index Study reveals a mixed bag for in-car technology. While AI-driven features like smart climate control are winning over drivers, others like as facial recognition and gesture controls are getting a big thumbs down.
Nearly 43% of owners report issues with gesture controls, and 21% say they’re just not useful at all. Even Tesla, known for its tech innovation, is seeing a dip in satisfaction, especially with features like direct driver monitoring.
On the bright side, Genesis and Hyundai continue to lead in innovation, with models like the Toyota Sequoia and BMW iX earning praise for their tech features.
As automakers roll out new features, it’s clear that not all of them are resonating with drivers. For dealerships, understanding which tech is truly valued—and which might be more trouble than it’s worth—could be key to enhancing customer satisfaction and closing more sales.
