Recommended Listening: “Heartaches by the Numbers” by Willie Nelson
Tech and Auto have been going pretty steady for a while now, but now the question is, "Does anybody know they are in a fling while they are still IN a fling?"
This week, some big joint ventures started to call it quits, and The Verge pointed out how close we are to Valentine's Day. Time to commit or quit, we guess.
⚖️ At the time of writing, Hyundai Motor Co | US was unchanged in the market.
Electric vehicles accounted for 16.3% of total US light-duty sales in 2023, which was a substantial jump from 2022. Those numbers include hybrids, which, at nearly 8%, outsold EVs (~7%) and plug-in hybrids (~2%) as more size classes were introduced across brands. While last year's EV excitement started to lose steam, automakers made plans to catch the hybrid train in motion.
At the time of writing:
📉 Ford Motor Co | US is down 0.08%
📈 Toyota Motor Corp | US is up 0.46%
📉 General Motors Co | US is down 0.15%
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Ultimately, if any one option was perfect, we would only have one option, with one price, sold to one kind of customer. But that isn't how any of this works.
People want what they want, what meets their needs, and what makes them feel like the second biggest purchase in their life will reliably serve their family for the long haul.
Well, that and a dope sound system. Can't forget that.