Automotive

Subscriptions, Profits, and Getting Serious

TL: DR - Hyundai found a fancy (and expensive) word for “borrow,” Honda made more money, but the money they made is worth less money, and Subaru is walking into the EV future arm-in-arm with its buddy Toyota.
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Subscriptions, Profits, and Getting Serious

Hyundai is trying the subscription thing, but with entire EVs. The company announced Evolve+, which will offer "EV curious" shoppers a chance to essentially rent an EV, including insurance, maintenance, and roadside assistance for a single monthly fee. Customers will choose a Kona Electric for $699 or the IONIQ 5 for $899. 

It's like leases, rentals, and record-high monthly payments had an electric baby, and you can pay to babysit it!

Honda smashed its fiscal Q3 estimates with a 22% increase in operating profits. Despite almost every kind of setback possible, the company says the weakening yen offset the supply limitation, Covid production issues, and an 8.7% decrease in sales for the year's first nine months, mostly stemming from weakened demand in China. 

So wait, the yen is worth less, which means a car is worth more, so profits are up, but buying power is the same or worse? 🤔

Subaru says it’s getting serious about EVs and will have multiple electric cars and SUVs available in the US by 2025. The shift follows a similar redirect by Subaru's long-time strategic partner, Toyota, who also plans to boost BEV production. Both brands have previously been slow in EV adoption, but will now ramp up more quickly together. 

Aw, it's always lovely when the late bloomers team up for adventures.

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