Dealer Stories
Speedy Recon with All Things Used Cars
Have you learned a new way? A secret sauce? A key to keeping your used car business thriving? Let us know!
5 Minutes of Fresh Perspective
Reading the daily news doesn't have to suck. Get the email that will make you laugh and keep you informed...for free!
David Long and the All Things Used Cars community wasted no time getting into the nitty gritty nuts and bolts of increasing speed and effectiveness in reconditioning.
While there is nothing quite like running a successful dealership, small metaphors like grocery store produce management and financial asset trading drew parallels to the pre-owned vehicle business' need for quick inventory turnover, strategic merchandising, and innovative marketing strategies.
David Long and the community highlighted the importance of prioritizing reconditioning based on market demand and conducting granular evaluations of return on investment.
The discussion also underscored the significance of fostering robust interdepartmental collaboration and utilizing practical tools for efficient dealership management.
Here are ten practical tips we grabbed from the discussion:
- 🍌 Treat Inventory as Perishable Goods: Just like a produce manager, recognize that cars depreciate over time, similar to the shelf life of produce.
- 🐆 Swift Movement of Inventory: Aim for quick reconditioning and sales of vehicles to avoid depreciation, similar to how perishable goods need to be sold before they rot.
- 🎡 Merchandising and Inventory Rotation: Refresh your display continually and prioritize selling older stock to prevent stagnation and minimize losses due to depreciation.
- 🪧 Creative Marketing of Older Inventory: If a car isn't selling, think creatively about how else it can be utilized or marketed.
- 🚗 Prioritize Reconditioning Based on Demand: Fast-track cars through the reconditioning process if they have high demand and low supply in the market.
- 🗂️ Adopt a Portfolio Management Approach: Rate vehicles based on their market desirability and diversify inventory to balance risk, similar to how banks manage their assets.
- 📏 Measure ROI at a Granular Level: Evaluate performance and return on investment by each segment and model, not just overall.
- 💪 Foster Strong Interdepartmental Relationships: Collaborate closely with your internal advisor and the used car department to enhance overall efficiency.
- 🛠️ Utilize Effective Management Tools: Make use of tools such as the Vehicle Acquisition Network (VAN) to manage buy centers and improve acquisition efficiency.
- 🎓 Continuous Learning and Adaptation: Stay updated with market trends and customer preferences. Be flexible and willing to adapt your strategies based on these insights.