At Checkered Flag Auto Group, driving off the lot in a new car now means more than just enjoying a fresh ride—it also means contributing to a greener planet.
Announced by our friend, Michael Wood, the group’s "Keys for Trees" initiative embodies an insightful and innovative approach to offsetting carbon emissions.
For every vehicle sold by the end of the month, Checkered Flag pledges to plant 75 trees. This thoughtful move, in partnership with The Global Improvement Group, ensures that each car sold begins its journey by giving back to the earth.
But, the environmentalism doesn’t stop rolling once the month ends. On May 1st, the initiative will expand to include all car buyers—new and used — and customers will be offered the opportunity to purchase a carbon offset at the time of their vehicle purchase. Each contribution will also translate into 75 trees being planted in what will soon likely become a Checkered Flag Forest.
Checkered Flag Auto demonstrates how businesses can operate responsibly and empower customers to become agents of change. Bravo!
Listen as Michael shares with us even more about his company’s tree-planting initiative in this week’s episode of In the Dirt with ASOTU.