At this year’s ASOTU CON, the UAW strike was obviously a hot topic of conversation. Here are some valuable tips and tricks to assist your dealership in effectively communicating with customers during this tumultuous time:
👐 Dealership Doors Are Open: Customers are probably worried, so let them know your dealership is open for business. Unlike manufacturers, dealerships operate independently and are ready to serve.
🗝️ Adaptability is Key: Used car prices might go up during strikes, so stock up on those. Service operations will keep going, but parts might take longer, so some patience will come in handy.
🚧 Manage Expectations: If someone's keen on a particular model, tell them about potential availability issues. Encourage them to make decisions sooner rather than later. Flexibility with car models and colors could save the day.
⏰ Addressing Factory-Ordered Vehicles: For those who've custom-ordered vehicles, be transparent about realistic timelines. Strikes could mean waiting a bit longer.
🌻 Emphasize Brand Loyalty and Patience: Loyal customers who stick with your brand during strikes deserve some love. Offer incentives or promotions to show your appreciation.