In 2020, Brian Sanders joined forces with NBA hotshot, Damian Lillard, to establish Damian Lillard Toyota in the heart of McMinnville, Oregon. 🏀
⛹️♂️More recently, Lillard shared what he gleaned from his dealership co-owner journey. "The thing that I've learned most is it's important to create a community." he said "I think a lot of times we try to sell things to people, and you try to convince people, and you try to persuade them, and you're competing against the competition. But I think, ultimately, people want a safe place. People want a home. They want an environment where they can go and connect. They want things that are authentic." 💪
Basketball + Community = ? In a LinkedIn post, Brian Sanders proudly unveiled the dealership's latest initiative to enrich community engagement - a basketball court! 📸
Sanders elaborated on the dealership's broader mission, stating that the basketball court will join an already vibrant mix of activities such as ping-pong, cornhole, an oversized Connect Four game, and the comforting staples of coffee and donuts. Adding up to a strong picture of their drive to make Damian Lillard Toyota the most customer-centric Toyota dealership in the country.