Reputation Report

First impressions are important, but most are made by your reputation way before any words, looks, or handshakes are exchanged.

The 2023 auto brand reputation report is too packed with info to share in full, but some exciting things are in there all the same.

The report pulls from 5.5M car buyer and service reviews to rank automakers, dealerships, and dealer groups by Reputation.

Each list is extensive, and the data is robust on the full report, but here are a few things we grabbed to share.

Top 5 Luxury Brands:

1. INFINITI
2. Lexus
3. BMW
4. Acura
5. Porsche

Top 5 Non-Luxury Brands:

1. Mitsubishi
2. Subaru
3. Nissan
4. Honda
5. Volkswagen

Top 5 Private US Dealer Groups:

1. Hendrick Automotive Group
2. West Herr Auto Group
3. Ken Ganley Auto Group
4. Holman Automotive Group Inc.
5. Napleton Automotive Group

Top 5 Public Dealer Groups:

1. AutoNation Inc.
2. Group 1 Automotive Inc.
3. Sonic Automotive Inc.
4. Penske Automotive Group Inc.
5. Asbury Automotive Group Inc

🤓 Other info from the report:

• The average Dealer Score has been around 643 for a few years running.
• Top dealers (900+ scores) saw 7x more user actions on Google Business.
• Boosting the score by just 150 points leads to a 10% sales jump!

🚗 Consumer Choices:

• 81% eye the price.
• Inventory availability, staff professionalism, and reviews are key.
• Tip: Engage with feedback on all platforms & act promptly.

🌐 Digital Influence:

• 62% trust in-person visits most.
• Online presence is non-negotiable since Google, reviews, and websites are significant influences.
• 84% of consumers rely on reviews. Aim for 4-star minimum ratings!

📈 2023 Trends:

• Review volumes are up by 11%.
• Despite high prices (avg. $48,000), U.S. sales rose by 13%.
• 57% report bypassing dealers for car servicing.
• 43% are considering EVs, mainly for environmental reasons.