Dealers are slowing down EV adoption, y’all. Like how Bass Pro is slowing down yacht sales.
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Survey Uncovers Reluctance: A recent survey by CDK Global reveals a sobering truth: nearly half of U.S. car dealers aren't thrilled about selling electric vehicles. The survey, which polled 250 dealership leaders nationwide, shows that enthusiasm for EVs varies dramatically depending on the region, with the Pacific states being the most excited—though even there, the excitement is tepid.
Customer Hesitation Drives Dealer Reluctance: So, why the long faces? Many dealers feel their customers aren’t ready for EVs, and this lack of interest trickles down to sales staff. Dealers in regions like the Mountain States, where charging infrastructure is sparse and winters are brutal, are particularly hesitant. One Montana dealer said, “We live in a rural area with large distances between towns … It's just not a viable alternative to ICE.”
Training Deficits Stall EV Momentum: This hesitance is compounded by a lack of EV training among sales teams. In regions with robust training, like New England, excitement about selling EVs is higher. But overall, many dealerships are still neutral regarding the electric future. With a predicted second wave of EV shoppers, dealers might want to shift gears and get their teams up to speed—before they’re left in the dust.
Silver Lining: On the bright side, those "free oil change coupons" could someday cost you $0 to give out.
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Ford, the company that brought you the Mustang and Bronco, now sells e-bikes. Yes, you heard that right—e-bikes. They hope to inject some automotive "adventure" into the cycling world with two models, the Mustang and the Bronco. Prices start at $4,000 for the Mustang and $4,500 for the Bronco because who wouldn't want to drop that kind of cash on a bike that's almost as heavy as the SUV it's named after?
Dodge, always one for subtlety, has priced its first electric muscle car, the Charger Daytona, with a base model starting at $59,595. If you've got a spare $73,190, the Scat Pack model is available, complete with fake exhaust noise to remind you that, yes, it's still a Dodge, even without the gas-guzzling engine.