Radio Flyer, the brand synonymous with childhood joy via a little red wagon, has just opened its first physical store in Chicago's Woodfield Mall, offering a hands-on haven for both kids and adults. This innovative spot features a test track for trying out products and an adult-sized wagon, promising an antidote to online shopping fatigue by blending retail with pure, unadulterated fun.
With the help of some heavy hitters from the world of kids' media, they're also making plans to churn out digital content through their new family entertainment studio that's sure to keep both kids and adults flying high.