MINI is stepping into the future with flair, showcasing its revamped 2025 lineup for all to see at the Las Vegas Sphere.
Leading the parade is Spike the Dog, MINI’s new infotainment system mascot and the face of MINI’s ambitious tech overhaul.
But Spike is more than just a charming virtual assistant. Inside MINI’s vehicles, he resides on a 9.4-inch OLED display, surrounded by crisp graphics, animated menus, and even embedded video games. The new system adapts its theme to the SUV's driving mode and even offers cloud-based navigation.
Visitors to Vegas can catch a glimpse of Spike and the 2025 Countryman Electric SUV, MINI’s poster child for its next-gen software, through December 2nd.