Studies show that Gen Z is ditching the search engines like the Google of yore in favor of quick, relatable answers from social media apps like TikTok and YouTube.
Central Houston Nissan clearly understands the assignment.
By embracing this change, they've turned their TikTok page into a viral sensation, attracting millions of views with their short, humorous, and unexpected videos.
Central Houston Nissan salesperson Jose Lopez said, “Everything is about a hook and catching people’s attention in a short amount of time.”
One memorable clip begins with a puppy attack and transitions to a dealer assuring viewers they won't feel "attacked by salespeople.” It alone has garnered over 10M views.
Their creative efforts have helped the dealership amass a rather significant following on TikTok (boasting over 92,000 followers and 5.8M likes), and can serve as a playbook for others looking to break through the clutter of social media marketing. 😉