Back in June, was spent some time learning with our friends at CallRevu about Google Google Analytics 4, what dealers could expect, and how to come through the changes better than we were before them.
GA4 is out now, so we invited our friends back to share more and help us apply the new tool to measuring marketing ROI and its impact on the phones.
Listen to the full replay here, and check out some of our notes below.
🕵️♀️ Google Analytics 4 (GA4) is like a super sleuth for your website. It keeps tabs on every customer’s move. Ever wondered if a customer prefers blue buttons to red ones? Or why they always abandon their shopping cart? With GA4, you can find out!
🎄 Remember when keeping track of online events felt like untangling Christmas lights? GA4 is tangle-proof! With its new system of event names and parameters, it's now like following a well-laid treasure map.
🛠 GA4 is a lot like starting a DIY project - you gotta know what you're trying to build before you start hammering away. Knowing what data you're after can help you set up your tracking right.
🔮 We're stepping into the future with the new GA4 industry standards. It's like we've finally agreed on the rules of the game, making it easier to compare and analyze data across different websites, which means learning them well and early is an advantage across the industry and for years to come.
☎️ And here's the real kicker - even phone calls aren't safe from GA4's watchful eyes. With CallRevu technology, you can ensure your ad money is well spent, counting only the calls that matter.