A partnership between Kia America and the NFT series, Dead Army Skeleton Klub, will produce new 30-second spots for the automaker. The commercials will feature the Dead Army characters driving around in a Kia Soul.
Skeleton Cars? In addition to showing off the vehicle, the partnership will release 10,100 (we see what you did there 😜) Kia themed NFTs that will be available through QR codes in commercials.