At the Japan Mobility Show, formerly the Tokyo Motor Show, big names like Honda, Mazda, Nissan, Subaru, and Toyota dropped electric and hybrid sports car concepts. Leading folks to claims about auto shows, sports cars, and their ability to survive the shift toward electric cars.
Check out The Verge’s write-up on each of the concept cars.
What does it mean? Japan's auto industry is indicating a shift towards accelerated EV development, offering consumers more electric options that prioritize driving enjoyment. For auto dealers, this means a broader range of EV models to sell, though challenges like high prices and limited charging infrastructure demand strategic promotion, possibly leveraging revived auto shows for marketing.
Maybe it’s time for the showroom to become the Show-Em’-Room?