An article by Social Media Today examined the soon-to-be most influential consumer segment- Gen Z. We pulled a few helpful bullet points from the article to save you the scroll.
Gen Z shops with their morals. No generation has ever wanted to do business with organizations or people who do not share their sense of morality. As the most connected generation, Gen Z was raised accessing abundant global information, letting them know where brands stand on issues they care about.
Take away: Communicating the people-first values of the dealership community goes further than financial incentives.
Gen Z is massive, and auto brand undecided. The 10 to 22-year-old group currently accounts for 40% of US consumers. In a group of 24 most loved brands, Google, Netflix, and Youtube were on top, but none of the 24 were automotive brands.
Take Away: Many people who enter the new car market shop for more than a vehicle. They look for a dealer who shows them where they get their car matters.
Gen Z doesn't watch TV. Traditional advertising is not finding Gen Z. A new era of sub-community-based social media tools have people getting news, entertainment, and connection in the same place. Advertisers and event hosts using TikTok, Instagram, Youtube, Snapchat, and Discord can communicate directly to Gen Z and beyond by creating engaging content.
Take Away: Ultimately, Gen Z finds entertainment and connectivity in spaces with minimal traditional advertising capacity but unlimited content opportunities.