Some wheels take off faster than a teenager after curfew. Others linger like guests at a party long after the music has stopped. As the latest study from iSeeCars shows, when it comes to clearing out inventory, not all cars are created equal. Here’s which models are hot right now, and which are not:
EVs are Slow to Go
Despite their technological allure and eco-friendly appeal, electric vehicles are currently experiencing longer stays on dealership lots. On average, new EVs are taking about 70.6 days to sell—significantly slower than hybrids, which are out the door 21 days sooner. This lag reflects broader consumer reservations about price points, charging infrastructure, and technology maturity. For dealers, this might suggest prioritizing promotions or incentives on EVs to accelerate interest and conversions.
New Car Market
Consumers are slower to buy new cars, but those buying are seeking maximum value. With 12 of the top 20 fastest-selling new cars being Toyotas and eight being hybrids, it's evident that consumers are opting for vehicles with proven reliability, strong residual value, and low operating costs.
Hybrids are Hot to Trot
Hybrids are proving to be a crowd favorite, with models like the Toyota Highlander Hybrid leading the charge, selling in an average of just 14.2 days. This brisk pace is echoed by other hybrid models across various segments, indicating a strong consumer preference for vehicles that offer a balance of efficiency and environmental friendliness. Stocking up on popular hybrid models and highlighting their benefits in marketing efforts could be a smart move for dealers looking to increase turnover.
Brand Dynamics
Automakers like Toyota, Alfa Romeo, Cadillac, Honda, and Jaguar are seeing their vehicles move quickly, with average days on market ranging from 39 to 44 days. On the other hand, luxury brands such as Ram, Audi, Buick, Infiniti, and Lincoln are finding their vehicles taking longer to sell, averaging between 69 and 83 days. This split suggests that mainstream brands with a reputation for reliability and value are currently more in demand than some luxury brands, which may require targeted strategies to reduce lot time.
The Used Car Surge
The used car market is experiencing a notable acceleration in sales (particularly also for hybrids). The Lexus RX 350h tops the used car list with vehicles spending only 12.3 days on market before being sold.
Sluggish Sellers
Models like the Jeep Cherokee are proving difficult to shift, with extremely high days on market. Additionally, certain luxury and electric models are also slow to sell.
Strategic Takeaways for Dealers