Holiday Hype

If you haven't started optimizing the sales buzz around Memorial Day, well …we have some bad news. 

You kinda blew it. Do not pass GO. Do not collect $200.

Thankfully this opportunity comes around every year, and David Long’s All Things Used Cars community had some incredible advice for effectively implementing strategies to maximize Memorial Day for your dealership. 

So, whether you're an early bird or always late to the party, these expert-backed tips will help you make the most of any holiday rush:

⏰ The Earlier, the Better — Set a recurring reminder at least one week before all major holidays to establish your game plan in advance and allow sufficient time for preparation and promotion.

💞 Align Your Messaging — Ensure consistency in your messaging across all touch-points. From the front desk to your website, everything and everyone should reflect the same objective to create a cohesive experience for customers.

🐝 Ramp Up Promotion — Allocate plenty of time to generate buzz, like sending email blasts, producing ads, promoting on social media, leveraging marketing calls, and creating personalized mailers. 

✅ Optimize Your Inventory — Fine-tune pricing, verify the accuracy of vehicle information, update vehicle detail pages (VDPs), and ensure all photos are current. These efforts will enhance the appeal and credibility of your inventory.

🥳 Bring the Hype — Create as much excitement as possible around your Memorial Day event. Consider incorporating out-of-the-box elements such as live bands, DJs, and food trucks to enhance the customer experience and attract more visitors.

📏 Measure Your Results — Consider meeting the day after holiday events to discuss successes, areas for improvement, pain points, and strategies for growth.