Ok, so, for some reason, McDonald's has, like, eight mascots. From Ronald to The Fry Kids, each seems to represent a different primordial aspect of humanity. Laughter, burger theft, dreaming of flying, and, of course, being a mayor with a cheeseburger head. But the McMascots aren't all fun and games; included in their ranks is Grimace, a 9-foot-tall purple lump who harkens back to humanity's fear of the unknown.
This month, McDonald's is celebrating Grimace's 52nd birthday with a custom purple milkshake, and the internet is celebrating too.
As you may expect from the collective sense of humor and creativity of internet denizens, the celebration is as bizarre as it is funny. A recurring theme of spooky, dark, mysterious, and at times, kinda gross has formed around the hallowed season, as people across the US create taste test videos of the new milkshake with disturbing results.
Our talented Myles created his own take on the video, which perfectly represents the meme. Enjoy…if you dare.