Friday Feeling

Honda Pledges Big Bucks

Honda has pledged to invest $65 billion in electrification and software by FY2030, doubling its previous commitment. The investment will enhance battery procurement, cut production costs, and develop software-defined vehicles. Honda aims to launch seven new EV models globally by 2030, focusing on improving range and reducing expenses, especially in North America.

Ford vs. Supply Costs

Ford is seeking supplier ideas to cut EV costs after its Model e unit lost $1.3 billion in Q1. With a projected $5.5 billion loss for 2024, Ford is delaying projects and asking suppliers for cost-reduction proposals to improve profitability.

• Ford's EVs, including the Mustang Mach-E and F-150 Lightning, saw significant sales growth but remain unprofitable.
• CEO Jim Farley emphasizes reducing battery costs and optimizing EV investments.
• Suppliers are asked to propose incremental cost reductions for current and future models to help Ford achieve material cost efficiency.

Mitsubishi Takes the Whole Fam Off-Road

Mitsubishi may introduce an off-road minivan to its US lineup, based on the D:X concept. Expected later this decade, it features a plug-in hybrid powertrain and rugged design elements.

• The D:X minivan could rejuvenate Mitsubishi's aging lineup.
• Mitsubishi plans to launch two new models in untapped segments by 2030.
• Upcoming additions include a lifted Outlander variant and a new entry-level hybrid crossover.

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Dinosaurs were once fierce rulers of the whole world. Big teeth and sharp claws and eyes like hawks. But they never had to give customers 100% on a Friday, so who’s really tougher? (It’s you, friend.)