AI is one of the biggest trends in the tech world, but people are divided on the value it offers. Recent blockbusters like The Irishman, Gemini Man, Indiana Jones, and The Mandalorian have all utilized the technology, which suggests that it isn't leaving anytime soon. Actors are particularly divided on the subject, with some embracing it and others criticizing it.
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Keanu Reeves recently spoke against deepfake technology in Hollywood, sharing fears that it could strip actors of their agency and distort their performances. The actor confirmed that his contracts prevent studios from digitally manipulating his acting.
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Bruce Willis partnered with deepfake studio, Deepcake, back in 2021 to create a "digital twin" of himself for an advertisement. His camp has since clarified that Willis has in no way sold the rights to his image or digital likeness; therefore, they cannot be used without his explicit permission. It still seems like a sticky area that makes us wonder how that boundary will continue to be defined or pushed.
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Tom Hanks is embracing AI, as evidenced by his upcoming film, Here. The film will feature Hanks in multiple roles, including a young and old version of the same character using AI. We hope the AI they use this time is better than the Polar Express era.