Local dealerships in Vero Beach, FL set aside their fierce competitive spirits to jointly promote electric vehicles at this year’s Vero Beach Christmas Parade.
Joining forces with the Treasure Coast EV Club, five dealerships — Mullinax Ford of Vero Beach, Vero Beach Mitsubishi, Route 60 Hyundai, Coggin BMW of the Treasure Coast, and Mercedes-Benz of Fort Pierce — entered the parade as a collective, showcasing some of the latest EV and hybrid models like the Ford Lightning, Mitsubishi Outlander PHEV, IONIQ 5, BMW i7, and Mercedes-Benz EQE 350.
While the EV Club’s entry didn't snag any awards in the parade's traditional categories, raising awareness and promoting more eco-friendly vehicles to the community is the real win for these dealerships. They proved that setting aside rivalries can lead to something far more impactful than just another sale. It’s a playbook move we could all learn from, in business and beyond.
Thanks to Jodi Connolly for sharing this story with us! 🤩