David Long’s All Things Used Cars community was no-nonsense on Friday, getting straight down to business on how to cut the fiction and work the facts.
People often cherry-pick data to support their preconceptions, ignoring the full picture. It’s called confirmation bias, and it's a common trap in decision-making.
Battling Bias —
🛡️ Quality Data Collection: Getting to the truth means diving deep into the data, not just skimming the surface. Be sure to look at the whole picture, not just the parts that fit a preferred narrative.
⚔️ Embrace Diverse Teams: They offer varied perspectives, helping to spot biases and connections that everyone may not easily see.
🛡️ Team Collaboration: Keep your data collection, analyst, and communications teams interconnected. This collaboration fosters questions about data origins and representation, identifying and neutralizing potential biases.
⚔️ Stay Alert to Unconscious Bias: Our position and background can unwittingly influence business decisions made. Recognizing and acknowledging these biases is the first step in mitigating their influence.
🛡️ Avoid Assumptions: Don’t just assume things are working as they should. Regularly inspect resources like your website for accuracy and efficiency.