In a recent earnings call, Visa reported their customers used their new crypto-linked payment service to pay for $2.5 billion dollars worth of retail goods and services. This accounts for 70% of the company's crypto volume for 2021, and signals consumer value for the access the option provides.
What’s next? VIsa CEO Al Kelly shared a goal of continuing to lean into the crypto space and becoming a key partner in seeing crypto offerings continue to grow. As the payment company seeks to partner with more crypto wallet services, the number of merchants accepting such payments has already grown to almost 100 million.
Other members of the payment card industry, such as Mastercard, are seeking unique ways to engage with the crypto market as well, with crypto-based rewards capturing attention as potential entry points for folks to begin adapting crypto as part of their existing financial spending and planning.
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