Great news! You can finally smell like tires without touching them.
Nissan has launched a new fragrance called "Smell My Dust," blending the scent of tires with cherry blossoms, celebrating Japan's iconic blooms. OK, the Japan part is kinda wholesome, but still... just...why?
The custom scent was made in collaboration with a perfume lab in Shanghai ahead of a Formula E race. While it doesn't seem to be a direct promotional effort (because why would it be?), the release will surely draw some attention to Shanghai from tire fans everywhere.
The recipe isn't public, but actual tire dust has not been ruled out.