This morning on The Automotive Troublemaker Paul and Jordan talked about Rohrman Toyota’s feature in Automotive News. Which is just what you expect after the ASOTU Bump. 😆
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At Bob Rohrman Toyota in Lafayette, Indiana, General Manager Zac Kinch has transformed car buying into a fun and memorable experience, believing that "buying a car shouldn’t have to be miserable."
Through unique promotions like $99 cars on Black Friday and events featuring dunk tanks and mechanical bulls, the dealership boosts sales while creating a positive, engaging environment.
This approach has not only doubled employee tenure but also attracted thousands of social media followers. For customers like Israel Hartnell, who camped out to snag a $99 Corolla, the experience is unforgettable—showing that at Bob Rohrman Toyota, car buying is a blast.