AI and Automotive

There are three areas to consider while considering the future of AI in the automotive industry. What is now, what is just over the horizon, and what our imagination can dream up. Remember, the first tablet computer was a Star Trek dream.
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What is now:

Companies already use AI in the design, maintenance, and enhancement of owner experience. 

• 🦜 Mercedes-Benz has introduced GPT models in its Voice Assistant across 900K cars to assist drivers with inquiries and recommendations.
• 🎨 BMW utilizes generative AI in its design process to generate many efficient, innovative, and visually appealing design alternatives.
• 📸 Toyota Research Institute employs a generative AI technique, using text-to-image AI tools to expedite the harmonization of design and engineering considerations in their design workflow.
• 🤖 Tesla's AI-powered autopilot system uses generative AI to understand and learn from various driving scenarios, improving its advanced driving assistance capabilities.
• 🧠 Chinese startup Haomo.ai introduced DriveGPT, a generative language model-based platform that enhances decision-making in autonomous driving systems.
• 🗺️ Waymo uses generative AI models to create thousands of diverse real-world driving scenarios for training its autonomous driving algorithms, improving safety and resilience.
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What is getting close: 

For now, we expect all practical applications of AI to only evolve as the technology is refined and real-world experiments are performed. Already new breakthroughs get closer each day.

• 🎮 Digital autonomous driving testing grounds provide something so close to real-world testing that self-driving tech development will be safer and faster.
• 🧑‍🍳 In-car software that knows the driver's preferences. Route suggestions, service recommendations, seat placement, and radio stations, each set by a personal assistant that follows you from car to car. 
• 📻 Marketing campaigns that can build themselves.
• 🤑 Save costs and time between designing, developing, and producing new models. 
• 👩‍🔧 Precise knowledge of vehicle health from tires to performance with real-time data about upcoming maintenance and even the results of hitting a nasty pothole. 

For fans, it is an exciting time for automotive and AI. While others are left wondering if somewhere, buried in all the artificial intelligence, will be space left for authentic intuition.