The ASOTU Wheelhouse

The ASOTU Wheelhouse

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The ASOTU Wheelhouse - Hosted By Daniel Govaer is an Around-The-Horn style discussion around the issues facing the automotive retail industry. Part fun, part sarcasm and a whole lot of expert opinions.

5 Minutes of Fresh Perspective

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Engaging the Hispanic Consumer & Understanding the State of the Market

Engaging the Hispanic Consumer & Understanding the State of the Market

The ASOTU Wheelhouse
September 18, 2024

Could your dealership be missing out on a quarter of potential sales?

Cars: The New Privacy Frontier

Cars: The New Privacy Frontier

The ASOTU Wheelhouse
May 7, 2024

Is your car sending location data to the police? Should it be?

The Price Point To Move Inventory

The Price Point To Move Inventory

The ASOTU Wheelhouse
April 9, 2024

Getting a car for under $30,000 is like hitting the jackpot for buyers today. It doesn't even matter if it's an EV; if the sticker price is under that magic $30K mark, people are all over it.

How to Attract Top Talent to Your Store | The ASOTU Wheelhouse

How to Attract Top Talent to Your Store | The ASOTU Wheelhouse

The ASOTU Wheelhouse
March 19, 2024

Consumer Reports, Carvana and Cybertrucks, oh my!

How To Improve Customer Service Without Spending a Dime

How To Improve Customer Service Without Spending a Dime

The ASOTU Wheelhouse
March 5, 2024

Here’s some free advice: It’s not that hard to improve your customer experience.

You Get A Discount, You Get A Discount, Everyone Gets A Discount

You Get A Discount, You Get A Discount, Everyone Gets A Discount

The ASOTU Wheelhouse
February 21, 2024

It’s February in the car business, meaning it’s not without its challenges.

Dealership Diversity Through Authentic Leadership

Dealership Diversity Through Authentic Leadership

The ASOTU Wheelhouse
January 23, 2024

How do you build a culture where people of all backgrounds can feel accepted and accept others?

Empowering Women in Auto, part 2

Empowering Women in Auto, part 2

The ASOTU Wheelhouse
January 9, 2024

Some conversations are worth extending.

Empowering Women in Auto, part 1

Empowering Women in Auto, part 1

The ASOTU Wheelhouse
January 2, 2024

Host Daniel Govaer is joined by Liza Borches, President and CEO of Carter Myers Automotive, Michael Wood, General Manager at Checkered Flag Auto Group, Katie Duncan, Assistant General Manager of Mohawk Chevrolet, and Fabiola Mathis, General Manager at Mercedes-Benz of Lubbock.

The Evolved Lead Process

The Evolved Lead Process

The ASOTU Wheelhouse
December 11, 2023

Buckle up. It’s time for the Wheelhouse to dissect leads and follow-up process.

Will Amazon Change How We Sell Cars?

Will Amazon Change How We Sell Cars?

The ASOTU Wheelhouse
November 28, 2023

Hyundai will sell its vehicles on Amazon, and it potentially has huge ramifications for the auto industry.

Are Dealers The Problem with EV Adoption?

Are Dealers The Problem with EV Adoption?

The ASOTU Wheelhouse
November 14, 2023

The retail auto industry has some questions about the EV narrative that’s being spun in the media and pop culture.

Stop Saying This In The Auto Industry

Stop Saying This In The Auto Industry

The ASOTU Wheelhouse
October 31, 2023

Here are the things in the retail auto industry that we need to stop saying

Live From ASOTU CON 2023!

Live From ASOTU CON 2023!

The ASOTU Wheelhouse
September 29, 2023

Missed ASOTU CON? Don’t worry, we got you.

Do We Care If Cars Are Stealing Our Data?

Do We Care If Cars Are Stealing Our Data?

The ASOTU Wheelhouse
September 12, 2023

Matthew Haiken gets all fired up. Brian Kramer won’t stop interrupting. Patrick Abad seems to welcome companies gleaning data from him. Paul J Daly is still basking in the glow of his “victory” from 3 weeks ago.

The Auto Industry Should Learn From Ferrari

The Auto Industry Should Learn From Ferrari

The ASOTU Wheelhouse
September 5, 2023

Should more OEMs look towards Ferrari for strategy? Our panel seems to think so.

A Luxury Mustang and How Dealers Win

A Luxury Mustang and How Dealers Win

The ASOTU Wheelhouse
August 29, 2023

We aren’t economists, but we do know what dealers can do to be successful.

Vinfast and the Future of the Dealer Network

Vinfast and the Future of the Dealer Network

The ASOTU Wheelhouse
August 22, 2023

Will people need dealers in the future? Can’t they just do the whole process online? In this rowdy episode of the Wheelhouse, host Daniel Govaer and the ASOTU Wheelhouse crew tackle this topic, but before we get there, we’ve got rumors and stolen ideas.

Used Cars, Future Deals, and Dealers' Dilemmas

Used Cars, Future Deals, and Dealers' Dilemmas

The ASOTU Wheelhouse
August 15, 2023

Interpreting the data can be hard, but the Wheelhouse is here to help.

The Used Car Market is HOT!

The Used Car Market is HOT!

The ASOTU Wheelhouse
August 8, 2023

On this first episode, Daniel Govaer is joined by Paul J Daly, Kyle Mountsier, Bob Lanham and Brian Kramer to discuss the UAW’s negotiations, the latest production numbers from EV manufacturers, the Cadillac Celestiq and how it is really hard to find a used car right now.

The Wheelhouse - A New Way Of Talking about Automotive Retail

The Wheelhouse - A New Way Of Talking about Automotive Retail

The ASOTU Wheelhouse
August 3, 2023

We're taking the wheel of the discussion around automotive retail.