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What if cutting 31% of your ad spend didn’t cost you a single sale?
Some innovations fuel growth. Others expose you to risk you never signed up for.
Most dealers sell cars. Brian Ortega sells stories.
Your car knows more about you than you think—home address, emails, contact list, even your garage code.
Support is powerful. Shared experience is transformative.
Some customers want to sign in-store. Others want to finish at home. Your F&I has to do both—without breaking.
Glenn Lundy has built his career on one question: where’s the puck going?
Recognition is powerful.Responsibility is greater.
Most dealers wait until it’s too late to call their lawyer.
Price matters—but trust sells the car.
Some titles come with a paycheck. Others come with a calling.
Some dealers see idle fleets. Others see untapped goldmines.
Marketing gets people in the door. Retention keeps the lights on. Here’s why dealers miss that connection.
She started in CSI call centers. Now Jamila VanDeviver helps dealers predict customer behavior before it happens.
Dealers love talking about digital transformation—but most are still breaking customer trust the moment shoppers walk in the door.
What if dealers could finally compete with Carvana and CarMax for used car inventory — using the same tools they’ve been losing to for years?
In an industry obsessed with incentives, Jim Colon and Perry Watson III proved that culture, reputation, and trust can outlast any holiday sale.
Everyone dreams of owning a store. Few understand what it really takes.
What if losing your job was the very thing that unlocked your true career?
The last time tariffs hit like this, it ended in the Great Depression. Could history repeat itself?
Most AI in automotive feels like hype. Mia isn’t.
What if turning down fame was the only way to save your business? Patrice Banks knows, because she lived it.
Perry Watson IV is leading NAMAD into a new era.